We’re now at the design stage of product development.

Now we know there’s a market need, our job is to satisfy that need.

Hamish and Scot discuss the creative process and why we often have ideas at 2 am.

Scot talks about taking a design to the relevant industry body under a non-disclosure agreement to get appropriate feedback for a project to ensure its viability.

Hamish talks about the need for objectivity during the entire development process. The best feedback will always be from people who are knowledgeable and impartial. Too much praise can be detrimental.

Scot explains the difference between an idea and an invention.

Shameless Promotion:

Scot explains how Hamish helped him with his own product ‘Klik Sinkers’ to reposition the product for more sales and justify a slightly higher price.

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