Scot asks Hamish to explain what messaging is so the listener can begin to understand how to manage it.

Hamish outlines the two primary messaging problems products and companies can have and how that can diminish your brand and your sales.

Hamish details a recent experience at a trade show that highlights one of the most critical messaging problems which is unnecessary complexity.

Hamish explains that creating a simple message is the key; however, the task of creating a simple message is quite a challenge.

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