Scot talks about working with clients to determine if they want to move forward and embark on the fun and adventure of developing a new product. He talks about his approach to research and how to define what the market needs are and how to mitigate the inventor's risk.

Hamish talks about the background work involved in developing brands and names for new products. Find out why a pragmatic and cynical approach is best to ensure success.

Show me the money! We discuss marketing as a tool to create need and position a product to assist in consumer purchasing and pitching to multinational investors.

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