Hamish and Scot discuss the tactics, considerations and pitfalls if you decide to take on the task of marketing your unique product on your own.

We talk about finding existing marketing channels that you can take advantage of and why it’s vital to market ‘proof’. A marketing message is only as good as the product itself in the end. In the early days, you need to show people that your product is proven to work, function, and provide results.

And to prove that what we’re talking about actually works, Scot talks about a client who used these approaches to be able to quit their job and hire five staff.

If you think you can find a better podcast about commercialisation - prove it.

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